rose gomez
creative director
art director/storyteller
A sketch book. A black sharpie. Imagination. Three simple tools to create the next BIG IDEA.
That’s how the magic begins. It’s all about inspiring, provoking and creating an emotional connection to a brand. When you make someone think, I didn’t expect that, and it causes a reaction—a shift in viewpoint or a purchase— you’ve succeeded.
Born from fun. Print design campaign for KP3 - 3D Video Platform. The work was featured in Graphis as the cover art in the 100 Best in Advertising edition.
konami
Print campaign for Choctaw Casino Resort
choctaw casino
Print campaign for Peterbilt - B2B
peterbilt
Live the Knight Life print campaign.
medieval times
When Real Matters. Print campaign for BeaconX®, a revolutionary audiovisual communications platform. Beacon provides users with a consistent seamless connection. In addition, Beacon offers instant reconnection, Ultra HD video, 3D binaural audio, widescreen aspect ratio, higher resolution and frames per second, saturated color palette, and a plethora of interactive tools.
beacon
In celebration of the State Fair of Texas and Choctaw Casino’s sponsorship,
the World Largest Slot Machine was created using the Texas Skyway. During the 22 days, Choctaw gave away thousands of dollar’s worth of cash and prizes.
choctaw casino/state fair of texas
Kids Rule. The brand campaign was launched across the Dallas metroplex in all mediums which included print, outdoor, in hospital graphics and social. It was a collaboration between the internal creative team and the agency partner.
children’s health
kids rule brand campaign
Display wall with an interactive screen highlighting the accomplishments of each of the volunteers for Children’s Health. The interactive touch screen contained volunteer stories and videos to highlight the team members. The hundreds of volunteers are the heart of the organization. Thousands of hours have been spent to make the life of a patient and patient family feel at home.
children’s health
volunteer wall
Transit/Outdoor campaign for the COVID 19 vaccine campaign. It was a collaboration between the internal creative team and the agency partner.
children’s health
vaccine campaign
An experiential installation of television screens were installed in the corridors of the Dallas, Plano, Our Children’s House and distribution center locations of Children’s Health featuring patients and leaders expressing their gratitude for the tireless hours for the front-line team members during COVID. The installation greeted and surprised team members as they made their way down the tunnel. A video was sent to remote employees to also enjoy the immersive experience. The day was capped off by the city of Dallas lighting up the sky red celebrating all of our team members.
(The music was for internal use only.)
children’s health
gratitude tunnel
Local news covered the event celebrating our healthcare heroes and their reactions to the surprise.
Individually, we’re strong. Together, we’re unstoppable. The Red Balloon League is a band of team members, volunteers, donors, families and researchers fighting for the patients at Children’s Health. In 2023, the campaign raised over $700,000 in donations and led to over 5000 capes distributed to patients and families. Go to redballoonleague.com to find out more about these exceptional superheroes making a difference for children in North Texas.
children’s health foundation
red balloon league/
cape day
the fun. (television reel)
Here’s just a few of some of the more recent broadcast I’ve created and produced.
· Konami Gaming: corporate communications & B2B video
· Choctaw Casino: consumer TV spot
· Lay’s Potato Chips: social media video
· Sierra Mist: consumer TV spot
As Director of Creative Services at Children’s Health, I had the privilege of creating the messaging for the top children’s hospital in North Texas. Crafting stories that showcased the ways doctors, nurses and team members make life better for children facing life-threatening medical challenges. Here are just a few of the stories I got to tell. Six spots range from brand campaigns which let the world know about Children’s Health, to internal communications that applaud the efforts of the heroic medical staff.
the mission.
As an Art Director who likes to write, radio was one of the platforms i loved to work in. Here is a reel of some of the radio work done.
radio.
In my other life, I love to pour my heart and soul into creating food experiences by hosting dinner parties I call GP (Guinea Pig). GP is a tasting experience. I create the menu, prepare the food, craft the plating and write stories to pair with each dish. Sharing this with friends creates a memorable culinary adventure.